The Art of the CMA Blog
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Why Agents Lose Listings: The 2026 Data Says It Is Not What You Think
New data from 2,165 agents reveals why real estate agents lose listing presentations. The top reason is not price. Here is what to do about it.
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ICYMI: The Art of the CMA 2nd Edition is here!
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Don't stop at the CMA fundamentals: Use this book to turn your CMA from a "get the listing" tool to a customer for life tool. The 2nd edition includes updated valuation strategies, deeper AI and automation insight, and practical techniques to help agents differentiate themselves in competitive markets.
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Walk Into the Room Ready
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The first moments of a listing appointment shape everything. A steady, well-built CMA helps you start with confidence and earn trust right away.
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Walk Into the Room Ready
The first few moments of a listing appointment set the tone for the entire conversation. Sellers notice everything—your preparation, your materials... -
The CMA That Actually Works
Your Comparative Market Analysis (CMA) should be a simple conversation that tells one clear, visual story. Learn why building trust and showing the seller a path forward is more effective than drowning them in data, making your pricing logic easy to repeat and your advice easy to trust.
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A simple script to power up every listing presentation
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If you consider a CMA from a home seller’s perspective – and you should – you might consider that a CMA is not just an agent’s tool.-
Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
- High-performing agents flip the script and look at CMAs from the eyes of their prospects and clients.
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Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
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Real estate marketing, tech and strategies: The insider's guide to The Art of the CMA
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The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool. Do you know what your home is worth? That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them. Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today’s dynamic real estate market.
