Three free resources to help you prepare, present, and win more listings.

Win the Listing Cheat Sheet

This cheat sheet gives you a repeatable system for preparing and presenting CMAs that win listings. Based on the research presented in The Art of the CMA — Get the Listing.

• Comparables selection framework
• Pricing adjustment guidelines
• Presentation structure tips
• Seller objection responses
• Market positioning strategies

Handle the Toughest Listing Objections

What can seem like a major challenge is actually your superpower. In speaking with hundreds of listing agents over the years, we've found that seller objections are remarkably consistent. This eBook contains copy-and-paste scripts and strategies for the objections agents hear most, including:

• How do I know what a home is worth?
• I already have an agent in mind.
• Why should I trust your numbers?
• The other agent said they could get more.
• I want to think about it.

Make these scripts your own and make the most of every listing presentation. 

Elevate Your CMA with AI

If you have read the Art of the CMA, you know we have a foundational belief: a strong CMA is the most versatile, powerful tool for agents to grow their business and compete in an increasingly competitive market.

What you are reading is a new playbook for success by focusing on the human element of real estate.

By leveraging your own unique knowledge and expertise—and amplifying that with strategic use of AI, you can provide smarter, more accurate CMAs faster than ever before. This Playbook will show you how.

• How to use AI to research comps faster
  
  
• Prompts for writing CMA narratives
  
  
• AI-assisted market trend summaries
  
  
• Pricing commentary generation
  
  
• Listing presentation scripts

Three resources. One goal.

Win more listings with a better CMA.

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• Win the Listing Cheat Sheet

• Handle the 4 Toughest Listing Objections

• Your AI & CMA Playbook

Why a book plus a Bonus Pack? 

The Art of the CMA book gives you a full system for winning more listings, including: 

• Comparable selection
• At-a-value scale
• Pricing strategy
• Presentation flow
• Objection handling
• AI integration

The Bonus Pack is the result of dozens of questions, suggestions and insights from the real estate professionals around the nation. I packs plenty of value as a standalone, but those who want to dive deeper and grow faster will want both the book and the Bonus Pack. It's packed with frameworks, scripts and AI prompts to help you top agents win more business.   

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