The Art of the CMA Blog
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Why Agents Lose Listings: The 2026 Data Says It Is Not What You Think
New data from 2,165 agents reveals why real estate agents lose listing presentations. The top reason is not price. Here is what to do about it.
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ICYMI: The Art of the CMA 2nd Edition is here!
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Don't stop at the CMA fundamentals: Use this book to turn your CMA from a "get the listing" tool to a customer for life tool. The 2nd edition includes updated valuation strategies, deeper AI and automation insight, and practical techniques to help agents differentiate themselves in competitive markets.
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83% of Agents Are Ready for AI. Here's What They Actually Want It to Do.
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Ask a room of agents whether AI will make the CMA obsolete, and you would expect a lot of nervous nodding. The data says the opposite. In the 2026 ... -
Walk Into the Room Ready
The first few moments of a listing appointment set the tone for the entire conversation. Sellers notice everything—your preparation, your materials... -
Less Data, More Clarity
When people search “how many comps in a CMA,” what they really want is confidence. Give them a rule of thumb: fewer, better, clearer.
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Typos, damn typos, and statistics!
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I wanted to write a quick blog post to tell you about a couple errors/typos we found in the book. As a first time authors we must have proof-read the book about twenty times and then had members of our family proofread as well, but a couple things got missed -
A simple script to power up every listing presentation
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If you consider a CMA from a home seller’s perspective – and you should – you might consider that a CMA is not just an agent’s tool.-
Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
- High-performing agents flip the script and look at CMAs from the eyes of their prospects and clients.
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Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
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The Art of the CMA Real Estate Blog is Here
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"The best time to start a real estate blog was 20 years ago. The second-best time is today." - Ancient Wisdom The problem with most real estate ... -
Prospecting, Social Media Secrets and Mastering Your Mindset - The Art of the CMA Part 3
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Real estate professionals - if you're not using your CMAs to put your prospecting on autopilot and stay connected with past customers, you’re missing a huge opportunity.
In addition, Your CMA can also help you turn potential challenges from Zestimates and iBuyer models to your advantage. We also talk about how to create a powerful combination of CMAs and social media and the mindset of mastery that’s required to create powerful growth in an uncertain future. From the Art of the CMA by Greg Robertson and Charles Warnock
